It comes from the very roots of a mankind: from hunting tricks and tribe dances to court conspiracy in Middle Ages. Luckily, nowadays we (normally) don’t have to assasinate, lodge and hide, but love and need to disguise as someone else has never dissappeared. Being a different persona attracts us as much as it used to attract our ancestors. Did you know that in Latin ‘persona’ originally meant mask, by the way? Want to make your mates laugh their heads off?